CONSUMER BEHAVIOR, MARKETING COMMUNICATION, AND CUSTOMER EXPERIENCE: COMPETITOR BENCHMARKING FOR RICE BOWL BUSINESS DEVELOPMEN. Journal of Digital Management, [S. l.], v. 1, n. 1, p. 7–15, 2026. Disponível em: https://jdmjournal.takumi.ac.id/index.php/jdm/article/view/2. Acesso em: 8 nov. 2026.