CONSUMER BEHAVIOR, MARKETING COMMUNICATION, AND CUSTOMER EXPERIENCE: COMPETITOR BENCHMARKING FOR RICE BOWL BUSINESS DEVELOPMEN. J. Digit. Manag. [Internet]. 2026 Feb. 21 [cited 2026 Nov. 8];1(1):7-15. Available from: https://jdmjournal.takumi.ac.id/index.php/jdm/article/view/2